For Nostic, we developed a comprehensive social media and outdoor advertising campaign that powerfully captured the brand’s unique essence—a seamless fusion of nostalgia and nature. The campaign was crafted to evoke deep emotional resonance while visually celebrating the simplicity and authenticity at the heart of the Nostic experience
At the core of our creative direction was the idea of “Naturally Nostalgic”—a tagline that served not just as a slogan, but as a guiding principle for every visual and narrative decision. We brought this to life through a distinctive design language that combined:
Vibrant fruit-inspired patterns, reminiscent of traditional market stalls and homemade preserves, invoking warm childhood memories and a sense of comforting familiarity.
Earthy tones and soft textures, creating a grounded and organic aesthetic that reinforced the brand’s commitment to natural ingredients and sustainable practices.
Playful, yet refined layouts, allowing the brand to maintain approachability while standing out in a cluttered digital space.
